Unleash Your Authentic Personal Brand
"If you’re not branding yourself, you can be sure others do it for you."
In the ever-evolving landscape of personal branding and value-based leadership, it is crucial to continually refine and showcase your unique identity. In this edition of our newsletter, we draw insights from Aliza Licht's book "On Brand" to emphasize the significance of consistency in personal branding across all social media platforms, highlighting values that amplify your leadership impact.
Consistency serves as the bedrock of a powerful personal brand. As leaders, it is imperative to maintain a cohesive image and message throughout the digital sphere, be it on LinkedIn, Twitter, or any other platform. Aliza Licht, in her illuminating book "On Brand," emphasizes the necessity of a consistent brand narrative that reflects your values, beliefs, and distinctive leadership style. This consistency enables others to readily identify your brand and comprehend the profound impact you strive to make.
Drawing from "On Brand" and other valuable resources, here are some tips to help you build a compelling personal brand:
Define Your Core Values: As a leader, introspection is essential. Reflect upon your core values, those principles that guide your leadership journey. Aliza Licht highlights the significance of determining a concise set of core values that resonate with you, such as integrity, authenticity, or collaboration. These values become the pillars of your personal brand, infusing them with authenticity and purpose.
Craft a Story That Resonates: Stories possess immense power in personal branding. Develop a captivating narrative that communicates your experiences, lessons learned, and professional growth. Licht stresses the importance of showcasing vulnerability and authenticity within your story, allowing others to connect with your journey and appreciate your unique leadership style.
Consistent Messaging: "On Brand" emphasizes the necessity of a cohesive message across all your social media platforms. Ensure that your profile picture, username, and bio are consistent and reflective of your personal brand. Develop and share content that aligns with your brand narrative, offering insights and value to your audience.
Engage and Amplify: Personal branding is a dynamic process that requires active engagement. Connect with your audience by responding to comments, sharing relevant content, and initiating meaningful conversations. Authentic interactions foster trust, amplifying your leadership impact and expanding your network.
A well-defined personal brand, coupled with value-based leadership, can have a profound impact on your ability to inspire and influence others. Embrace your uniqueness, harness your values, and build a personal brand that truly reflects your leadership impact.
Wishing you continued success as you unleash your authentic personal brand.
“Success is liking yourself, liking what you do and liking how you do it.”
Resources on this topic:
“On Brand” by Aliza Licht: offers actionable strategies for creating and maintaining a powerful personal brand. Provides practical tips, real-life examples, and a roadmap for success in personal branding.
"Personal Branding for Dummies" by Susan Chritton: This comprehensive guide offers step-by-step advice on building and managing your personal brand effectively.
TED Talk: "The Power of Vulnerability" by Brené Brown: In this inspiring talk, Brown explores the importance of embracing vulnerability and authenticity in personal branding and leadership.
Did you know? We now have merch on our website! I recently bought the crop hoodie and I love how cozy it is, and very stylish too. There are also notebooks and mugs.
“I am the CEO of my life”
This crop hoodie features one of our favorite reminders to take charge and lead in all areas of your life! 🙌🏻
It features super soft, coz material and is now a go-to in my sweater rotation. 🤩
➡️ Available now!
The Creative Act: A Way of Being
If you're a leader seeking to unleash your inner creative genius, "The Creative Act" by Rick Rubin is a must-read. This captivating book delves into the depths of the creative process, encouraging you to embrace curiosity, think outside the box, and ignite innovation. Through Rubin's personal anecdotes and wisdom, you'll be inspired to embark on a transformative journey of self-discovery, unlocking your true creative potential and propelling both yourself and your organization to new heights.
P.S. Reply to this newsletter and let me know what you are reading 📚
Consider how many different pieces of content you see in any given week. See something that really resonates with you? Share it with us so we can feature it in our Social Media of the Week section!
This week’s feature is from George McKeown:
Effortless Action ”Past a certain point, more effort doesn’t produce better performance. It sabotages our performance.”
Knowing when to rest is critical to ensuring high performance to achieve your goals.
Understand that taking a break when you may feel like you are at the top of your game may be exactly what to continue to perform at that level.
Waiting until you are tired, overworked, or headed toward burnout likely means you’ve waited too long.
